Many companies come to us fearful of the price tag for strategic communications, and perhaps (let’s face it) skeptical of the value. We understand and we have the solution:  a Fastrack C-suite investment that pays off, even after the proverbial Novocain has worn off.

What is the value of the thoughtful, deep and sophisticated preparation that gives the C-suite the leverage to tip your key audiences into your camp? 

When leadership teams approach us, they have several goals in mind:  enhance their shareholder value, attract new investors or customers, garner game-changing media coverage or move the needle of opinion on their technology ,this is where we begin: With a comprehensive study of the company’s business objectives, goals and key audiences. Together, we partner to identify the elements and steps that matter most to meet the client’s objectives, realizing that there is no one-size that fits all. Our ability to offer tailored solutions, right-sized for the client, makes us unique.     

Some clients may have aspects of this in-place, painstakingly developed over the years. But it is often spotty, sometimes inconsistent and usually overdue for a strategic update. Or things have fundamentally changed, due to new leadership, a recent pivotal acquisition, or a natural corporate evolution. Wary of the ‘high-impact’ agencies (who bring a $100,000 bill to the table) our aim is to deliver on those elements most critical to moving the business forward and maximize ROI. 

Sound familiar?

At FastrackPR, we’ve taken the best from our collective years of agency messaging programs and distilled it into a process that gets to the heart of your value proposition and differentiation of your products, science or technology. We do it efficiently, painlessly for you, and create the messaging and branding that will most effectively position your company, product and technology where it needs to be.

The perfect “word” (actually, several) to move key audiences.

And we do it for a fraction of what legacy agencies charge.

FastrackPR’s Positioning, Branding and Message Development Methodology

So, what does this look like? 

It all comes down to thoughtful, deep and sophisticated preparation. Because FastrackPR is made up of a team of seasoned communication and technology pros, we know how to conduct a comprehensive audit to learn the science/technology, understand the peers and the market dynamics. We can do this with a very short turnout time and no constraints on how many hours it might take (on our end). This is our investment in you. From there, we prepare a list of in-depth questions, which, when fully fleshed out, give us what we need to deliver a high-quality output. We call this the comprehensive Messages and Positioning Playbook.

With these, we recast the corporate story, validating all claims and building the blueprint from which every public utterance will flow. Strategic. Clear. Simple. And Compelling. With the Playbook in hand, there are no investor or media questions that you will not be best-prepared to answer, no press releases that will lack strategic import, and no media pitches that won’t seamlessly incorporate potent messages.

With FastrackPR, it turns out you had dental insurance all along.