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Value-added Strategic Communications: Like A Visit to the Dentist Without Insurance? Many companies come to us fearful of the price tag for strategic communications, and perhaps (let’s face it) skeptical of the value. We understand and we have the solution: a Fastrack C-suite investment that pays off, even after the proverbial Novocain has worn off. What is the value of the thoughtful, deep and… Read More -> |
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Agile, Expert, On-Demand: The Case for Fractional Communications In today’s fast-moving business landscape, flexibility is everything, and that’s exactly what fractional communication services deliver. Rather than investing in a full-time communications employee, we see the value of offering our clients fractional communications to deliver high-impact, efficient, and scalable programs. Here’s why it… Read More -> |
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Earnings Guidance in the Age of Trump and the Uncertainty of the TACO Play Earnings calls in H1 2025 have revealed that a significant number of companies across various sectors cited the high level of uncertainty surrounding our government’s trade policies - specifically, the impact of tariffs with moving targets - as a reason to lower guidance or withdraw it entirely. Two examples… Read More -> |
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Stanford WebCamp: Thoughts On Hybrid Conferences This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) and is still an outstanding Bay Area web conference that attracts local professionals is). As a member of the Bay Area web community with a particular interest in the use of web tools in higher education, this conference was a must-attend. It was a great opportunity to catch… Read More -> |