FastrackPR Blog
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Investor Relations Is Not Just for Public Companies (Part I) Why Smart Private Companies Start IR Before They Are Public The Market Is Watching — Whether You’re Ready or Not |
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Is Your Website Invisible to AI? Any Website Can Fail if Misconfigured. Last week, the Fastrack team made a discovery that should terrify every marketer: Two client websites were completely invisible to AI. Not just hard to find, but invisible. No AI Overviews. No voice… Read More -> |
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Is Corporate Communications (like NYT Connections) All Just Fun & Games? How the NYT Connections Game Mirrors the Art of Solving Client Challenges If you’ve ever played The New York Times’ “Connections” game, you know the thrill — and the challenge — of trying to find the hidden thread linking words that, at first glance, seem totally unrelated. One moment you’re… Read More -> |
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For Startups: How to Kick-Start Your Thought Leadership Plan At its core, a thought leadership program is a deliberate effort to share expertise, insights, and perspectives that help audiences understand a market, a challenge, or a future state. Unlike marketing, which promotes a product, thought leadership is built to highlight your deep expertise, inform, guide, and shape how… Read More -> |
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How to Make Friends and Influence Chatbots: The PR Playbook Has Changed In an era when AI answer engines and digital visibility redefine success, most PR firms still operate in silos, with messaging on one side and technology on the other. In fact, many firms outsource technical skills entirely. At FastrackPR, our team brings together PR strategists, technologists, and data experts to create campaigns… Read More -> |
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How long does it take to see results from my public relations program? Wondering how long it will take to see results from your strategic communications and public relations campaigns? In most cases, you should plan on roughly three to six months to see meaningful results from a public relations program. Anything shorter than three months is typically focused on a… Read More -> |
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Meet the new Saas: Storytelling as a Service Long before personal data mining, marketing dashboards, and endless digital feeds, humans made sense of the world through stories. We’ve always used them to explain who we are, what matters, and how we survive change. And while today’s world may feel louder, faster, and more fragmented than ever, our instinct for storytelling hasn’t… Read More -> |
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Investor Relations vs. Analyst Relations: What’s the Difference? Over the years, we’ve heard references to analyst relations (AR) and investor relations (IR) used interchangeably. But while they sound similar, they play very different roles in shaping how a company is perceived in the market. Here’s our primer on these two very different, but very important functions in the realm of communications… Read More -> |
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Supercharge Your Investor Day Through Listening As you prepare for your company’s Investor Day, one of the most powerful tools you can implement is an investor survey. Investor Day is one of the most valuable touch points a public company has with the investment community. It’s an opportunity to showcase long-term strategy, reinforce management credibility,… Read More -> |
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No Budget? No Problem: Free & Affordable AEO tools AI has upended the current model of web publishing. Answer Engine Optimization, or AEO is all the buzz in web publishing circles now, as site visits are no longer a reliable measure of site success. That means… Read More -> |
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Employees Thrive When Leaders Engage Late this summer, our team was surprised by a recent Gallup poll indicating that only 32% of employees are engaged in their work… Read More -> |
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Impactful Change Communications Change is constant in today’s workplace. Whether it’s adopting new technology, restructuring, or responding to shifting markets, how leaders communicate determines whether change succeeds or stalls. Employees need to understand what is changing, why it matters, and how… Read More -> |
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AI Has Broken the Web We Knew. What’s Next? “The misery of being exploited by capitalists is nothing compared to the misery of not being exploited at all.” – Joan Robinson, Economic Philosophy, 1962. The deal between web publishers and the search engine companies is overThe informal agreement between web publishers and search… Read More -> |
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The Power of PR and UX to Engage, Inspire, and Connect The media landscape is at a defining moment of evolution, where digital experiences are no longer simply an aspect of communication tactics; they’re the strategic advantage. Every avenue of public relations and advertising, from newsrooms to CTV and social media activations, now rely on digital touchpoints that intertwine technology… Read More -> |
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Top 10 Project Management Tools for Remote Teams Remote work has been the new normal since things weren’t so normal in 2020. And, as consultants, the team at FastrackPR has had to integrate with various management tools spanning our client base. And since our clients range from startups to global enterprises, the project management tools used to stay organized… Read More -> |