Wondering how long it will take to see results from your strategic communications and public relations campaigns?

In most cases, you should plan on roughly three to six months to see meaningful results from a public relations program. Anything shorter than three months is typically focused on a quick spike in attention rather than building sustained momentum. Beyond six months, your company will begin to establish a strong brand and name recognition and build rapport with reporters who cover your news.

At FastrackPR, we remind clients that while securing coverage for your news is foundational, not all media outlets move at the same pace or value the same type of news. Tier 1 outlets prioritize Fortune 100 companies, global AI players, major acquisitions, and regulatory shifts that impact entire industries.

For growth-stage companies, industry trades and podcasts can be the most effective early channels, offering deeper coverage of funding, technology innovation, and leadership moves while reaching the audiences that matter most. As an added bonus, Tier 1 media also follow the trades, so appearing in BioSpace may introduce your pharma company to a Tier 1 reporter.

The true impact of PR isn’t measured in days or weeks after an initial announcement. It’s built over time through a steady cadence of stories that clearly define what your company does, why it matters, and where it’s going. With consistent updates across the right channels, credibility and trust compound, which turn communications into a strategic asset that supports long-term business growth.