AI invisibility isn’t just a problem with your CMS. How you can make sure your website is configured for AI platforms.

Answer Engine Optimization, or AEO is all the buzz in web publishing circles now, as site visits are no longer a reliable measure of site success. That means compelling content doesn’t necessarily lead to higher traffic. AEO, which is the practice of optimizing content so AI platforms such as ChatGPT, Google AI, and Mistral’s Le Chat surface it as a trusted source, requires your content to feature direct answers to a user's question without a click through to your site.

Engagement and Influence can be measured using traditional analytics tools, but also need to account for visits from chatbots and automated sources. Business and revenue impact can still be tracked via a CRM tool or other sales-tracking methods, and Chatbots can drive leads and sales. For brand and authority, tools that analyze brand mentions in chatbot responses can provide valuable insights into how often content is cited or linked by AI platforms.

Over the course of our careers, we’ve worked with large institutions to leverage AI as a content quality and search tool. Our practical experiences inform our offerings when guiding clients who are navigating AI. Over the last several years, we have:

• liberated siloed data

• improved workflows, and

• removed some of the drudgery that is better handled by AI.

Ready to see how best to navigate the AI-terrain? Let us help you move up the “slope of enlightenment” to the “plateau of productivity” by applying current AI tools with real value to your project.

In a perfect world, creatives whose work becomes part of a LLM would receive just compensation. In our current societal environment, the risk is that big tech companies acquire the publishers, media companies, and other rights holders, and use their new IP ownership to thwart competition, leaving creatives out in the cold.