Technology Trevor Steele Technology Trevor Steele

Are RevOps Platforms Working for You?

Does the promise of RevOps tools (HubSpot, Marketo, Salesforce) leave you unsatisfied? Disappointed by low adoption rates, unreliable data, and revenue processes that feel more like guesswork than science?

With extensive RevOps work to draw from, we have found that success hinges on execution: how the platform is implemented, how it aligns with the team's actual workflows, and how it is maintained to adapt to change.

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Technology, AI Trevor Steele Technology, AI Trevor Steele

Is AI Heading for the Trough of Disillusionment?

Over the course of our careers, we’ve worked with large institutions to leverage AI as a content quality and search tool. Our practical experiences inform our offerings when guiding clients who are navigating AI. Over the last several years, we have:

  • liberated siloed data

  • improved workflows, and

  • removed some of the drudgery that is better handled by AI.

Ready to see how best to navigate the AI-terrain? Let us help you move up the “slope of enlightenment” to the “plateau of productivity” by applying current AI tools with real value to your project.

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Technology, AI Trevor Steele Technology, AI Trevor Steele

AI and the Perils of Intellectual Property Law

In a perfect world, creatives whose work becomes part of a LLM would receive just compensation. In our current societal environment, the risk is that big tech companies acquire the publishers, media companies, and other rights holders, and use their new IP ownership to thwart competition, leaving creatives out in the cold. 

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Stanford WebCamp: Thoughts On Hybrid Conferences

This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) was an outstanding conference. This free event at Stanford is a must-attend for members of the Bay Area web community with a particular interest in the use of web tools in higher education.

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