When private companies communicate clearly defined key messages and report to their audiences regularly, they garner a higher valuation than those that do not plan ahead. If your company aspires to a public offering, investment, or acquisition,  we recommend you consider an investor relations program starting now.

The Market Is Watching — Whether You’re Ready or Not
Even years before an IPO, potential stakeholders are quietly tracking which private companies are worth watching — and which aren’t. The story forming today often determines valuation tomorrow.

Over the years, we’ve heard references to analyst relations (AR) and investor relations (IR) used interchangeably. But while they sound similar, they play very different roles in shaping how a company is perceived in the market. Here’s our primer on these two very different, but very important functions in the realm of communications. 

A successful Investor Day doesn’t start with the slide deck or the agenda — it starts with listening.

By engaging with a trusted IR consultant to conduct the survey, you create an environment in which everyone can answer in earnest. Respondents trust that their names and comments won’t be attributed individually. This confidentiality encourages investors to be candid about concerns or areas of interest.

As the internal investor relations officer, or IR consultant, it’s our job to draft the earnings call scripts. But what makes a well-written script? Many considerations and a lot of thoughtful nuance go into what you talk about and when.

As seasoned strategists and writers, the team at FastrackPR has a few thoughts on phrases to avoid because they don’t make your scripts better, and may make them worse. 

Earnings calls in H1 2025 have revealed that a significant number of companies across various sectors cited the high level of uncertainty surrounding our government’s trade policies - specifically, the impact of tariffs with moving targets - as a reason to lower guidance or withdraw it entirely. 

This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) was an outstanding conference. This free event at Stanford is a must-attend for members of the Bay Area web community with a particular interest in the use of web tools in higher education.