Technology Trevor Steele Technology Trevor Steele

Are RevOps Platforms Working for You?

Does the promise of RevOps tools (HubSpot, Marketo, Salesforce) leave you unsatisfied? Disappointed by low adoption rates, unreliable data, and revenue processes that feel more like guesswork than science?

With extensive RevOps work to draw from, we have found that success hinges on execution: how the platform is implemented, how it aligns with the team's actual workflows, and how it is maintained to adapt to change.

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Media Relations Trevor Steele Media Relations Trevor Steele

Why the Angle Matters With the Media

The angle isn’t everything—it’s the difference between being heard and being remembered.

Even before a media pitch goes out, our team has done the arduous work of differentiating your news to ensure the most compelling angle. Our success lies in our team’s ability to create a narrative that twists the expected, pulls out an under-explored thread, contradicts the prevailing story, and rattles the competition. Combined, these elements provide a winning combination.

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Agencies, Fastrack Updates Trevor Steele Agencies, Fastrack Updates Trevor Steele

Why FastrackPR? The Client Promise

When we decided to join forces and launch FastrackPR, we had numerous conversations about why it made sense for our team of PR, IR, and tech leaders to team up. Each of us already had a thriving communications business, loyal clients, and a host of experiences scaling public and private companies. Our backgrounds include tenure with some of the world's largest PR firms and brands. 

Collectively, we realized that our combined expertise would allow us to do more, offer more, and have a greater impact on our current and future clients.

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Internal Communications Trevor Steele Internal Communications Trevor Steele

Why Exit Interviews are Your Company’s Superpower

Exit interviews send a clear signal: leadership cares enough to learn. Over time, this practice helps startups not only reduce unwanted turnover but also build a high-performing, engaged workforce.

We view every departure as a chance to grow. Smart founders use exit interviews to turn goodbyes into better beginnings, enabling them to leapfrog the competition and add one more superpower to their team.

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Investor Relations Trevor Steele Investor Relations Trevor Steele

Avoid These Five Phrases When Writing Your CEO and CFO Earnings Scripts

As the internal investor relations officer, or IR consultant, it’s our job to draft the earnings call scripts. But what makes a well-written script? Many considerations and a lot of thoughtful nuance go into what you talk about and when.

As seasoned strategists and writers, the team at FastrackPR has a few thoughts on phrases to avoid because they don’t make your scripts better, and may make them worse. 

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Technology, AI Trevor Steele Technology, AI Trevor Steele

Is AI Heading for the Trough of Disillusionment?

Over the course of our careers, we’ve worked with large institutions to leverage AI as a content quality and search tool. Our practical experiences inform our offerings when guiding clients who are navigating AI. Over the last several years, we have:

  • liberated siloed data

  • improved workflows, and

  • removed some of the drudgery that is better handled by AI.

Ready to see how best to navigate the AI-terrain? Let us help you move up the “slope of enlightenment” to the “plateau of productivity” by applying current AI tools with real value to your project.

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Media Relations Fastrack PR Media Relations Fastrack PR

Long Live the (Human-Drafted) Press Release

In this time of social media, influencers, and the apparent demise of traditional media, you might ask: Who needs a press release?

The answer is simple: your company does if you aim to build credibility, articulate a consistent narrative, and engage the audiences essential to your long-term success.

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Agencies, Fastrack Updates Fastrack PR Agencies, Fastrack Updates Fastrack PR

Gaining Value Rather Than Billings From Your Agency

At Fastrack PR, one of our first decisions was to build a team of only senior-level counselors. We’ve led at global agencies, counseled Fortune 500 executives, launched start-ups, and scaled businesses. We’re strategists, writers, analysts, and media pros who still love the work. We charge fair, competitive rates and focus on delivering value—not growing budgets. We tell the truth and give honest counsel, based on years of experience. Most importantly: your priorities are our priorities.

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Technology, AI Trevor Steele Technology, AI Trevor Steele

AI and the Perils of Intellectual Property Law

In a perfect world, creatives whose work becomes part of a LLM would receive just compensation. In our current societal environment, the risk is that big tech companies acquire the publishers, media companies, and other rights holders, and use their new IP ownership to thwart competition, leaving creatives out in the cold. 

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Agencies Trevor Steele Agencies Trevor Steele

Value-added Strategic Communications: Like A Visit to the Dentist Without Insurance?

When leadership teams approach us, they have several goals in mind:  enhance their shareholder value, attract new investors or customers, garner game-changing media coverage or move the needle of opinion on their technology, this is where we begin: With a comprehensive study of the company’s business objectives, goals and key audiences. Together, we partner to identify the elements and steps that matter most to meet the client’s objectives, realizing that there is no one-size that fits all. Our ability to offer tailored solutions, right-sized for the client, makes us unique.

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Fastrack PR Fastrack PR

Agile, Expert, On-Demand: The Case for Fractional Communications

In today’s fast-moving business landscape, flexibility is everything, and that’s exactly what fractional communication services deliver. Rather than investing in a full-time communications employee, we see the value of offering our clients fractional communications to deliver high-impact, efficient, and scalable programs.

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Stanford WebCamp: Thoughts On Hybrid Conferences

This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) was an outstanding conference. This free event at Stanford is a must-attend for members of the Bay Area web community with a particular interest in the use of web tools in higher education.

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