Why Exit Interviews are Your Company’s Superpower
Exit interviews send a clear signal: leadership cares enough to learn. Over time, this practice helps startups not only reduce unwanted turnover but also build a high-performing, engaged workforce.
We view every departure as a chance to grow. Smart founders use exit interviews to turn goodbyes into better beginnings, enabling them to leapfrog the competition and add one more superpower to their team.
Avoid These Five Phrases When Writing Your CEO and CFO Earnings Scripts
As the internal investor relations officer, or IR consultant, it’s our job to draft the earnings call scripts. But what makes a well-written script? Many considerations and a lot of thoughtful nuance go into what you talk about and when.
As seasoned strategists and writers, the team at FastrackPR has a few thoughts on phrases to avoid because they don’t make your scripts better, and may make them worse.
Why In-House Business Literacy Programs Matter
Ask any member of the C-suite, and they will confirm: employees are expected to understand how their business operates, how revenue is generated, how profit is measured, and how their role contributes to growth. A company-wide business literacy program is no longer a “nice to have”; it’s a must-have.
Is AI Heading for the Trough of Disillusionment?
Over the course of our careers, we’ve worked with large institutions to leverage AI as a content quality and search tool. Our practical experiences inform our offerings when guiding clients who are navigating AI. Over the last several years, we have:
liberated siloed data
improved workflows, and
removed some of the drudgery that is better handled by AI.
Ready to see how best to navigate the AI-terrain? Let us help you move up the “slope of enlightenment” to the “plateau of productivity” by applying current AI tools with real value to your project.
Long Live the (Human-Drafted) Press Release
In this time of social media, influencers, and the apparent demise of traditional media, you might ask: Who needs a press release?
The answer is simple: your company does if you aim to build credibility, articulate a consistent narrative, and engage the audiences essential to your long-term success.
Gaining Value Rather Than Billings From Your Agency
At Fastrack PR, one of our first decisions was to build a team of only senior-level counselors. We’ve led at global agencies, counseled Fortune 500 executives, launched start-ups, and scaled businesses. We’re strategists, writers, analysts, and media pros who still love the work. We charge fair, competitive rates and focus on delivering value—not growing budgets. We tell the truth and give honest counsel, based on years of experience. Most importantly: your priorities are our priorities.
Five Power Moves to Make Your Employee Communications Unforgettable
For companies looking to scale quickly, we are often asked: Can you make employee communications resonate, rather than getting lost in the noise? In a word: YES.
Success with employee communications includes five key elements. Have a read and let us know what you are seeing in your fast-shifting world.
AI and the Perils of Intellectual Property Law
In a perfect world, creatives whose work becomes part of a LLM would receive just compensation. In our current societal environment, the risk is that big tech companies acquire the publishers, media companies, and other rights holders, and use their new IP ownership to thwart competition, leaving creatives out in the cold.
Value-added Strategic Communications: Like A Visit to the Dentist Without Insurance?
When leadership teams approach us, they have several goals in mind: enhance their shareholder value, attract new investors or customers, garner game-changing media coverage or move the needle of opinion on their technology, this is where we begin: With a comprehensive study of the company’s business objectives, goals and key audiences. Together, we partner to identify the elements and steps that matter most to meet the client’s objectives, realizing that there is no one-size that fits all. Our ability to offer tailored solutions, right-sized for the client, makes us unique.
Agile, Expert, On-Demand: The Case for Fractional Communications
In today’s fast-moving business landscape, flexibility is everything, and that’s exactly what fractional communication services deliver. Rather than investing in a full-time communications employee, we see the value of offering our clients fractional communications to deliver high-impact, efficient, and scalable programs.
Earnings Guidance in the Age of Trump and the Uncertainty of the TACO Play
Earnings calls in H1 2025 have revealed that a significant number of companies across various sectors cited the high level of uncertainty surrounding our government’s trade policies - specifically, the impact of tariffs with moving targets - as a reason to lower guidance or withdraw it entirely.
Stanford WebCamp: Thoughts On Hybrid Conferences
This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) was an outstanding conference. This free event at Stanford is a must-attend for members of the Bay Area web community with a particular interest in the use of web tools in higher education.